Daniel Lubetzky, the founder of child Snacks, joins the panel of ordinary sharks to “Shark Tank” and replaces Mark Cuban. But before he became a business Mogul, Lubetzky made a risky relocation of $ 220 million that almost cost him his business. It turned out to be the best decision he has ever made.
In 2008, Kind was still a small player in the snack industry. Lubetzky had just purchased an investment of $ 16 million from a private equity company, VMG Partners. The deal was that he had to sell the company within five years. It seemed like a solid plan, but things were unexpected.
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“Four years after the deal, I realized that the species could get so much bigger,” he reminded himself of CNBC. The sale had risen and Lubetzky thought the company had much more potential. But his investors wanted to cash in and put him under pressure to sell. Instead of admitting, Lubetzky decided to buy back their shares. The problem was that he needed $ 220 million to do it.
This was not a small achievement. Lubetzky had to scrape the company in cash and accept millions of bank loans to make it happen. “Because I had not negotiated the conditions for buying them in advance, it turned out to be very, very duration and very risky. It was a very painful negotiation, “he said.
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He could have losing everything if the sale of child had even fallen somewhat. He had known sleepless nights that every misstep could lead to losing the company that he had built up all the way again.
But Lubetzky believed in friendly and decided to jump. “I felt we had just started,” he said. He was right. The annual turnover of the company almost doubled that year, so that the stage was set for what would come.
Lubetzky transformed his $ 220 million gamble into a huge victory. By the time he decided to sell child to Mars in 2020, the company had collected an amazing $ 5 billion appreciation. He attributes the success of Kind to his decision to buy back his business.
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